Marketing Psychology

The Power of Affect in Content Marketing

It’s true: in many instances, it is not as much about what you say but rather how you say it!

This applies also to the way you communicate with your corporate clients.

For the first time, researchers have established a causal link between the tone used in a corporate blog post and its effect on the perceived corporate reputation and engagement intention.

The results reveal a groundbreaking yet simplistic new consideration to improve the effectiveness of corporate communication. Corporate blog posts written in a positive and arousing tone lead to a better perceived reputation and stronger...