Reasons for Choosing MailChimp vs Aweber
As we're about to launch our new wholesale platform for branded merchandise and custom USB flash drives, our marketing department has been looking into how we can improve our newsletter distribution to provide our wholesale customers worldwide with better and more targeted newsletter delivery.
First of all a big thanks out to the folks at AWeber - we've been using their services for many years and have found their newsletter distribution both reliable and good. We where really impressed by the small but personal token of receiving a letter via snail mail signed by their CEO, which really gave a personal touch also because it's not so common to receive letters by post anymore these days.
So why have we decided to say farewell to AWeber and instead turn to MailChimp to deliver our wholesale newsletters to our customers? Well, let's sum it up with three simple reasons:
1.) Better Integration with our CRM
MailChimp offers several modules and extensions that integrate really well with our corporate Customer Relationship Management system, and allows us to segment our customer base directly in our CRM and then sync those segments directly with MailChimp in swift and easy way.
This empowers us to send more targeted newsletters to our customers and make sure that we provide relevant content, special discounted offers and industry news to our target segment.
2.) Better Integration with our E-Commerce Shop
With MailChimp it's easier to collect, sort out and segment our customer base already in our e-commerce frontend, also because of the available extensions and modules that enable us to sync newsletter subscribers seamlessly.
And if need should be, we also find it easier to export and import CSV sheets to MailChimp.
3.) Better User Interface & User Experience
While we've gotten used to AWebers interface, and we must say that this is also well built and highly functional, our newsletter team finds it easier to navigate through MailChimps interface for most tasks.
So thanks again out to the good folks over at AWeber, and hello to the MailChimp, our fresh newsletter distributor!