 Custom Flash: Sustainable Marketing
With some surprisingly simple steps, your own custom flash drives can outperform your competitors, who simply toss their own branded USB drives into the marketplace without much thought or preparation. It's easy: learn how to kick-off your own successful USB marketing campaign by using our 4-step approach to effective USB promotion.
So what do you need to do in order to drastically increase the impact of your USB marketing campaigns?
Make Your Custom Flash Drives Compelling
Your custom flash drives have a couple of hurdles to overcome. For one thing, your customers probably already have a flash drive they use, so why should they use yours? For another, many customers don’t realize just how useful those little branded USB drives can be. And there goes your custom flash drives: handed off to someone else, lost into the Desk Drawer of Disappearing Items (we all have one) or worse yet: recycled.
Solution #1: Offer features on your custom flash drives that others don’t. For example, include preloaded software like encryption or antivirus programs for security, or even portable office apps that let your customers work on the go. Talk about value-added!
Solution #2: Educate your customer. Along with the branded USB drives, offer a one-page, easy-to-read handout that offers tips and tricks on how to use your custom flash drive.
For example, do your customers know that flash drives can be used to boost RAM and improve computer performance? Or have they heard of using color- or design-coded USB drives to organize different client/category/group files?
For more great ideas, subscribe to our RSS feed and our email newsletter and you’ll end up with plenty of suggestions for your own customers.
Make Your Custom Flash Drives Easy
Ensure that your custom flash drives translate into new business by making the solution so easy that the transaction overcomes any passive resistance.
Solution #3: Inscribe the custom flash drives with contact information. It’s shocking how many companies just imprint their name and logo on their branded USB drives. Always include a website or phone number. Don’t make your customers look this information up.
Solution #4: Preload marketing materials and even software onto your custom flash drives. Include catalogs and other marketing collateral. Maybe throw in some discounts or coupons.
Better yet, incorporate a means of actually conducting a business transaction when they use the custom flash drive. That can be a snap if you preload office software.
And that’s it: With those four simple solutions, you’ll be light-years ahead of your competitors, and you can ensure your custom flash drives deliver on their full marketing promise.
Contact our Sales Team for more information on MemoTrek™ Custom USB Flash Drives!
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